Strategy
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The Road to Recovery 2006-2009 is a revised and updated strategy for prosperity in the English pig production and processing industry. It builds on the successes of the original strategy launch in 2002 and focuses more clearly on those areas where BPEX can use pig levy money to the greatest effect.
The strategy lays out clearly and simply the challenges and opportunities that the English industry faces in the coming years. It redefines the role and activities of BPEX and particularly how best to use a reduced amount of levy funds most effectively.
BPEX is totally committed to providing a unique service to English pig producers and primary processors that ensures that the use of the levy for coordinated industry activity yields a better return for levy payers than they can otherwise achieve acting individually.
The specific objectives of the strategy are to:
- Help the industry recover herd health to a level at least comparable with our main EU competitors.
- Help the industry improve cost competitiveness to a level at least comparable with our main EU Competitors.
- Build industry confidence to invest in the future.
- Increase the demand for English pork and pork products
These objectives will be delivered through a range of targeted projects including:
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Establishing the English Pig Health Scheme in all assured abattoirs.
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Setting up an integrated and extensive programme of research, development and knowledge transfer.
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Supporting the national scheme for Continuous Professional Development.
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Supporting the work of the Red Meat Industry Forum.
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Supporting the English Pig Project to encourage investment in new finishing buildings.
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Promoting Quality Standard Mark British pork and pork products focusing particularly on the above average and premium segments of the market.
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Promoting pork as healthy using the “96% Fat free” message established successfully in 2005.
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Improving demand for pork and breeding stock in markets outside the UK through gaining access to new markets and supporting export companies in conjunction with other organisations and agencies.
All programmes and individual projects have specific targets that will be monitored regularly.
BPEX has identified a plan of activities that will cost a total of £11.2 million a year to deliver.
The intention is to spend £7.4 million a year of pig levy payers’ money supplemented with £3.8 million from a range of other sources.
The balance of expenditure may change if coordinated supply chains take on more of this work themselves as an alternative to the statutory BPEX pig levy.