Retail pork sales are still flying high according to the latest quarterly category report from BPEX, showing the strongest performance of all the red meats.
For the 52 weeks ending on January 24, fresh pork sales were up 5.6% in
volume and 6.6% in value.
Bacon and sausages were also performing strongly with the former showing a
2.8% increase in expenditure while sausages were 6.6% up.
BPEX head of Marketing Chris Lamb said: "Pork's impressive performance in
2009 is continuing into the early part of this year.
"Consumers are seeing more value in pork, bacon and sausages and they are
taking up a greater and greater share of shopping trolley space across the
range."
The Quarterly Category Report is now available on the BPEX website and can be
down loaded by following this link http://www.bpex.org.uk/articles/300025/BPEX_Quarterly_Category_Report__February_2010.aspx.
If you are new to the site you will have to register but this is a simple
process which will not have to be repeated.